From The Earth was founded in 2008 by a family who wanted to make a difference in a place that is often forgotten by the West. The husband, a former executive manager with FedEx, saw the opportunities as well as the need for new businesses in Jordan. Initially the company began making handmade greeting cards with just a couple local women and have since expanded their product lines and grown the number of employees to 15 and counting. Additionally, they have partnered with local artisans to open new markets for them both inside and outside of Jordan.

From The Earth is committed to build into each employee integrity, empowerment, and excellence as well as to the development of local marginalized women by encouraging them to acquire new job skills. The women who work with From The Earth have access to educational opportunities, skills refinement, and language training. All From The Earth products are produced following fair trade principles, which mimic the heart of the business.

It is the goal of From The Earth to be able to support more individuals and continue partnering with local artisans to help provide more meaningful jobs to the communities it reaches across the Middle East.