Hai Seri was started in Thailand in 2013 and the name means to “give freedom” or to “release from servitude or obligation”. The purpose of this group is to come along side those that are in a dangerous or difficult position and provide a new direction through employment, training, and guidance.
The business focus is helping locally trained artisans that have limited opportunities or local obstacles to sell their products. Many artisans make beautiful products but lack the knowledge or resources to sell them at a good price. Local middlemen drive down their wages with false claims of competitive products or low demand for their skills. Others get loans to start businesses but they are unable to pay off their debt and become trapped under high interest rates. Through Hai Seri, they are offered a helping hand and a firm foundation for their future.